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Apple Wallet users want more offers in their wallet

Apple Pay, which launched in-browser to iOS 10 customers using Safari in September, is now giving users exclusive holiday offerings in partnership with select merchants, according to Apple.

According to the site Business Insider, consumers want loyalty and rewards to be tied to mobile wallet usage.

67% of the consumers say they would like to use loyalty cards integrated in their mobile wallet.
& 62% would like to use their mobile coupons in their mobile wallet.

The site reveals that 94% of consumers say they'd be more likely to use a mobile wallet if they could earn and redeem rewards, according to a survey by Point.

These incentives and deals could help feed that demand.

Apple Pay web users can get exclusive offers