JCPenney introduces credit cards & loyalty rewards to Apple Pay

The American department store chain gives now the possibility to shoppers to add their store credit cards to Apple Pay and use these as the basis for contactless payments in stores. Customers will also earn shopping points through JCPenney Rewards, the retailer’s customer loyalty program.

The CIO, Therace Risch commented: With Apple Pay at JCPenney, we’re able to offer a faster, more seamless checkout process by allowing our customers to pay for their purchases by simply holding their iPhone or Apple Watch near a point of sale terminal, rather than inserting a chip card. And with the added convenience of our credit card as a payment option via Apple Pay, we’re giving customers another compelling reason to join our credit card and loyalty programs.

JCPenney Incorporates Apple Pay Into Its Lineup

Wallet mobile : pourquoi l'intégrer dans votre stratégie marketing en 2020 ?
Cover 3D book livre blanc