The brand continues to grow strong in terms of loyalty programs with currently 5.4 million rewards members which is up 10% from 4.9 million in Q2 2016.
Loyalty programs can be extremely efficient for quick services restaurants ; it gives the restaurant the possibility to :
- Reduce lines, or limit friction in purchasing.
- Increase the average ticket size.
But these results are also due to strong digital initiatives :
Among these iniciatives, mobile payments are helping a lot : loyalty programs are integrated and more consumers rely on their mobile wallets for other features like in-app payments, adoption and usage will surge over the next few years.
Mobile Wallets enable brands to have their loyalty programs directly in the apps such a Apple Pay, Android Pay or Samsung Pay and take advantage of these native apps.