Good news for the #Mobilepayments : Millennials have pioneered the adoption of both mobile banking and payments but adoption of mobile payments has also been rising among older adults over the past months.
The survey estimates that the value of US proximity mobile payment transactions will be up by 78.1% compared with last year.
eMarketer defines a proximity mobile payment as a POS transaction made by scanning, tapping, swiping or checking in with a mobile device. It excludes purchases of digital goods on mobile devices, purchases made online via mobile devices and purchases made via tablets.
2015 was the first full year of Apple Pay activity in the US and also the launch of Samsung Pay. Google’s Android Pay also relaunched that year, with all three services boosting transaction value growth in 2015 and 2016.