Personal Mobile Payments on the Rise in Europe

According to a Forrester research, Mobile Payments are finally taking off in Europe thanks to the increasing consumer awareness and growing retailer interest in mobile payment options.

The research mentions that it expects the value of mobile transactions in the EU-7—France, Germany, Italy, the Netherlands, Spain, Sweden and the UK—to jump almost threefold during the next five years, from $52 billion at the end of 2015 to $148 billion by 2021

The reasons that motivate this rising awareness are :

  • Proliferation of smartphones and other mobile devices capable of in-person mobile payments.
  • Greater consumer awareness of and familiarity with mobile payment options.
  • Convenience of mobile payments.
  • Launch of more mobile payment schemes.
  • Retailer interest and investment in mobile payments solutions.

Personal Mobile Payments on the Rise in Europe

Wallet mobile : pourquoi l'intégrer dans votre stratégie marketing en 2020 ?
Cover 3D book livre blanc