Happy Wednesday ! Vous êtes un OU une passionné(e) du digital et accro à votre mobile ? La Captain team recrute dans le département #ventes et #marketing !
A recurring question that we are often asked is: Why so few brands offer in their communications channels the option to save coupons/ loyalty cards directly in the smartphone?
Many brands are still unaware of the ease of use of Mobile wallets and how to include this powerful solution in their marketing and digital touch points (e-mail,SMS,social networks,app).
We mentioned it several times, loyalty is more and more important for customers and for brands as well : How can I ensure my customers will come back ? Mobile applications are a way to engage with your most active users that will download and use your app, but they account for only 4% on average of your total customers.
Brands are turning more and more into mobile wallets.
Carving Labs attended the first day of the WebSummit and was lucky enough to be in the front raw to listen to Gary Briggs, CMO of Facebook : Building your brand in a mobile world.