The UK rail industry going Digital

Trainline has partnered with Virgin Trains West Coast to launch mobile tickets in the Apple Wallet; a rail industry first!

Lucky are the English people since the government wishes that major actors in the rail industry have a digital alternative by 2018.
And people seem to love it, according to the article, About 80% of our customers are choosing the digital option and for an industry that can be slow to change, that's huge.

When it comes to the app, Trainline retail director John Davies says it very well: With m-tickets in an app, you still have to have the app and go through that process. the benefit with Apple Wallet is that the app is native, therefore no need to download any additional app.
Mobile ticketing moves to the Apple Wallet

Wallet mobile : pourquoi l'intégrer dans votre stratégie marketing en 2020 ?
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